Sunday, September 7, 2014

I found this video of a very interesting golf product on YouTube earlier today, I found it to be a very intriguing product that caught my attention. The audience in this video is primarily golfers, this product was on display at the PGA merchandise show, you could say that there is a primary audience and a secondary audience in some sense, first off the primary audience would have to be golfers who play the sport more as a hobby and not as a career, the product is used mainly for improving your game with a golf mat that allows you to hit your clubs freely as well as using your own tees on the surface. This saves from ruining actual grass by swinging over and over again and destroying your own grass or a golf courses. I also believe the second audience is point toward career oriented golfers or golf pros, they may not be the main audience for this product but they may be the best way for owner of the golf mats Jay McGrath to earn a profit in bulk. The assumption of the author is that he believes that this is the best product for golfers to use as a hitting surface, to help improve the quality of the practice and in turn making the practice more successful. The way in which the author uses logos to appeal to the audience is by having his product on display on a highly respected golf show being the PGA golf show. As well as having a reporter asking about the product and having the backing of many professional golfers. He establishes ethos or credibility by citing references and showing all the professional golfers who use his product and back its quality. I trust the author because his knowledge seems great about his area of focus as well as the ability to invent similar products for different lies. His pathos appeals to the audience I believe by seeming like a knowledgeable and quality individual and an ordinary everyday guy. His purpose is to help deliver a quality practice product for golfers and golf lovers to use to improve their game, I believe it is explicitly stated throughout the video because he believes in his product. 

https://www.youtube.com/watch?v=srIS3zk918o

5 comments:

  1. Great job really addressing the various aspects of Aristotelian analysis! Because you are so careful to do that, your analysis is clear and easy-to-follow. As a reader of your blog, I end up feeling like this video is making a very successful audience.

    One thing for future posts: you might want to write them in Word so that you can use the grammar flags there to help you with editing. For example, in your opening sentence, you need a period after the word "today."

    Overall, this is good work, though!

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  2. This is definitely the most concise and well thought out Aristotelian analysis I've read so far, and I've read three others by the way. I feel like I didn't even have to watch the video in order for me to know what this product was intended for and why I should trust its value. I like how this product comes from a subject that is near and dear to you too. That just makes writing about it all the better.

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  3. This guy really believes in his idea of a mat for beginner golfers, as you've said. He definitely is credible as you've pointed out once again, just his appearance makes him credible, to me anyway. Great analysis! :)

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  4. Well done! That was very easy to follow and you hit all portions of the analysis. As some one who has golfed it was very easy to follow and I would assume the same for those who don't.

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  5. This is hands down the best analysis I have read. You really dug deep into each detail of the video and applied it accordingly. Nicely done.

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